About Us

Hi, my name is Heather.  Since 2013, when Bait 28 was started, the company has shifted its focus from apparel & jewelry to shapewear and under garments.


Because I believe clothes are beautiful, but not if you're uncomfortable in your skin.  Hence, shapewear!  It is the easiest way to enhance your natural curves without making any permanent changes.  Our pieces are excellent whether you want a temporary fix for the day, or a lasting enhancement that can be achieved when coupled with the proper workout and dietary changes. 

I tried our waist trainers before Bait 28 began carrying them and they made me a believer.  Give it a try!  I'm certain you'll be in awe with your results!

- Bait 28

get hooked.

Bait 28.com is a twenty-four hour/ seven days a week, one stop shop!  We stand by our product! With normal wear, our items will not fall apart or loose its shape.  Our mission is to provide quality apparel, accessories and customer service. Shop with certainty!

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